Category: WordPress for Business
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Popular A/B Testing Tools for WordPress
Chances are, your website has a clearly defined objective — attracting new customers, selling a service or maybe growing your email list. If that’s the case, it makes sense that you’d want to achieve the best results possible, right? What if someone told you that by making a few changes to your website could increase…
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Retargeting 101: An Introduction to Retargeting Basics
Attracting new visitors to your website is never an easy process. Whether you’re creating and promoting content in search or running paid ad campaigns for qualified leads — it’s a lot of work. It only makes sense that when a visitor lands on your website, you want to do everything in your power to convert…
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The Pagely Content Marketing Process Part Three: Publishing, Promoting & Analyzing
If you haven’t already read Part I and Part II of this series. The third step in our content marketing process is arguably the most important. It’s one thing to create content, but without a systematic process to distribute, promote it and attract readers, it’s a “tree falls in the woods” scenario. If you’re looking…
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The Pagely Content Marketing Process Part Two: Writing, Editing & Optimizing for Search
If you haven’t already, read part I of this series. Managing a team of in-house writers in combination with relevant guest posts requires many different things — flexibility, an eye for detail and patience. Writing is a creative endeavor and it’s the area where our content marketing process offers the greatest flexibility despite being well-structured.…
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Five Membership Website Mistakes to Avoid
We’re lucky today to have the second in a series from our friends at True Productions. Anthony Cassara is a wizard when it comes to video and membership sites. Previously Anthony did a guest vlog with us teaching his three top recommendations for creating a successful membership site. Today he approaches this topic from the…
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How To Guide: Affiliate Marketing Essentials For Startups
I have nothing. Wow, that sounded bleak. But you’re intrigued, right? In a less dramatic way, I have nothing in terms of customers, clients, and resources. Nada, zilch or as the old Hebrews would say – bupkis. (And by old Hebrews I mean my Grandma Molly and Grandpa Murry) I am an online startup that…
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Distributed Teams Best Practices: 9 Lessons Learned
As distributed teams become more widely accepted, especially in the tech space, we thought it would be beneficial to share some insights on what it takes to build and run an effective distributed team. While we could simply draw on our own experiences, we also thought it would be beneficial to reach out to a…
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How do I choose the right hosting plan?
You want to make sure your hosting needs are adequately addressed without overpaying for a plan that gives you unnecessary capacity and features. Understandable. “How do I choose the right hosting plan?” is probably the most common question we see from prospective customers here at Pagely. While we try to lay things out as clearly…
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Risk Mitigation and the True Cost of Website Downtime
Most businesses don’t think twice about the necessity to carry the insurance policies to protect against various forms of loss. Errors & Omissions, Workers’ Comp, Liability… managing downside risk of unforeseen losses and limiting potential damage is a standard cost of doing business. But rarely do business owners go into a hosting scenario with the…
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Win Back your Day with Automation and WordPress
If you spend any amount of time online, it’s pretty much impossible to avoid the topic of automation — marketing automation, in particular, has been the buzzword of choice for the past few years. Capterra.com lists an astounding 225 software products aimed squarely at that niche with options for every size of business from mom-and-pop…